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What Does a Freight Broker Do?

Published on January 15, 2025 by Advantage Logistics, LLC

What Does a Freight Broker Do & How Can They Save You Money?

If you’re in the business of shipping freight, you’ve likely heard of freight brokers. But what exactly do they do, and how can they help your business save money? In this post, we’ll break down the role of a freight broker and explain why working with one—especially a company like Advantage Logistics—can be a game-changer for your shipping costs and efficiency.

What is a Freight Broker?

A freight broker acts as the middleman between shippers (businesses that need to transport goods) and carriers (trucking companies that move the freight). Instead of dealing directly with multiple carriers, shippers can rely on a broker to handle the logistics, negotiate rates, and ensure timely deliveries.

At Advantage Logistics, we leverage our extensive network of carriers to find the best shipping solutions for your needs, whether you’re moving a single pallet or an entire truckload.

How Freight Brokers Save You Money

  1. Negotiating Better Rates – Because brokers work with multiple carriers, they have strong relationships and can secure lower rates than shippers might get on their own.
  2. Optimizing Routes & Carriers – Brokers use industry knowledge and technology to find the most efficient shipping routes, reducing fuel costs and transit times.
  3. Reducing Empty Miles – By matching loads with available trucks, brokers help carriers minimize empty miles, which can translate to lower costs for shippers.
  4. Handling Logistics & Paperwork – Managing freight shipments involves contracts, insurance, and compliance requirements. Brokers take care of these details, saving businesses time and avoiding costly mistakes.

Common Misconceptions About Freight Brokers

  • “Freight brokers just add extra costs.” In reality, brokers often secure lower rates than shippers can on their own, leading to net savings.
  • “Working with a broker means less control over shipments.” A good broker keeps you informed every step of the way and ensures transparency.
  • “I can just work directly with carriers.” While that’s possible, managing multiple carriers, tracking rates, and handling logistics can be overwhelming and time-consuming.

Why Choose Advantage Logistics?

Advantage Logistics has been helping businesses move freight across the U.S. and Canada for 20 years. Unlike large brokerage firms that need to meet high margins, we focus on offering competitive pricing and personalized service. Our network of trusted carriers and commitment to efficiency ensures that you get the best value for your shipping needs.

Get a Free Quote Today!

Looking to cut shipping costs and streamline your logistics? Contact Advantage Logistics today for a free, no-obligation quote. Let us show you how a reliable freight broker can make a difference in your business!